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Why Nonprofit Branding Goes Beyond Your Name and Logo
"Often times when people think of the brand of a company, they automatically assume you're talking about logos and graphic design. But branding includes the entirety of how people perceive an organization.
Establishing a brand identity includes not only what people see in a logo, but also what people think about when your NPO comes up in a water cooler conversation. This creates a sense of personability, distinction and genuineness for donors to associate with your organization..."
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(Click to enlarge)
In recognition of April as National Child Abuse Prevention Month, the Steuben County Task Force for the Prevention of Child Abuse conducts its annual county-wide Pinwheels & Promises Campaign.
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