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How to be an Engaging Nonprofit (Part 1) [Binghamton]
The Role of Authentic Communication, Conversation and Caring in Fundraising
We've heard about the importance of messaging and marketing and their role in fund development for nonprofits. We know that, in order to reach people who might care about our cause and give something (time, talent and treasure), we have to "sell" what we do to the right audience. For many nonprofit staff and board members, this nomenclature doesn't quite fit with what we do on a daily basis - nor is it something we've been trained for.
In Part 1 of this session (June) we will focus on:
- Being true to who you are.
Who are you as a nonprofit? Does your nonprofit have an organizational personality, culture, voice? What do you stand for, work for, fight for, and lose sleep for? Does everyone on the board and staff agree?
- Being honest with those that care about you.
How do you communicate your values? How do you live them every day? How transparent are you with successes and challenges you may face?
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How to be an Engaging Nonprofit (Part 2) [Binghamton]
Part 2 of this session (July) will focus on:
- Being kind and generous
Show people that you care. What do you have that people value? How can you give it away for free? How do you strategically leverage that to keep friends engaged in the relationship cycle?
- Creating a safe place for valuable conversation
How do you actively listen and converse with those that care about you? How do you show people that you value what they say and most importantly, how do you demonstrate that you are responsive?
- Asking for help or feedback
How do you finally ask for "action?" Whether it's a donation, attendance at an event, volunteers for a project, etc. How do you make it feel like the next authentic step in the relationship? Have you done enough to build trust? Have you created a relationship in which people feel like your partner?
- Continuing the Engagement
How do you build the engagement cycle into your strategy on an on-going basis?
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These workshops are supported by United Way of Broome County, The Stewart W. and Willma C. Hoyt Foundation, The Community Foundation for South Central New York, and Conrad and Virginia Klee Foundation.
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About the Southern Tier Capacity Building Mini-Grant and Assessment Programs:
Nonprofits who have a Board Member attend will qualify to apply for the 2014 Southern Tier Capacity Building Mini-Grant Program, as well as special assessment support offered directly by the New York Council of Nonprofits.
The Mini-Grant Program and special assessment assistance are supported by United Way of Broome County, The Stewart W. and Willma C. Hoyt Foundation, The Community Foundation for South Central New York, Conrad and Virginia Klee Foundation, and United Way of Delaware and Otsego Counties, Inc.
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