At the National Catholic Development Conference in Orlando, Fla., Erin Presseau and Nick Soggu of Silvertech, an agency specializing in online marketing and technology, reminded conference-goers of several facts about online fundraising: First online gifts are one-and-a-half times larger than those by direct mail, and total online donor revenue per year is higher; 46 percent of U.S. adults intend to make a greater percentage of donations online; about 75 percent of people do research online before giving.
Knowing all that, nonprofits can then know of the opportunities that can await them:
- Online tools help nonprofits acquire, cultivate and renew donors with minimal ongoing cost.
- An online presence delivers immediate assistance.
- It extends your reach globally.
- It automates personalization of information and collects data for intelligence, testing and reporting.
- It provides critical internal efficiencies.
- It's easier to manager than ever, even without technical knowledge.
- Direct mail and telemarketing are growing less effective and more costly.
- It is eco-friendly.
- It is convenient and data-driven.
- It provides one unified brand: many voices to many people.
- Online donors cross all age segments.
Do you have any feedback about your online fundraising efforts? Will you be focusing more on this type of giving this year? Share your ideas here.
1 comment:
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